J.D. Harrison, The Washington Post - read article
Meet Georgetown’s Most Promising Entrepreneurs
John Backus, co-founder and Managing Partner, New Atlantic Ventures
Meghan Roman has turned out to be a rockstar.
Nicole Pack, Vice President of Marketing, Venrock
If I need a sounding board or pinch hitter, I call Meghan.
Lisa Maki, co-founder & CEO, PokitDok
Meghan has been an indispensable part of my team. She is talented, nimble, resourceful and dedicated, which is a rare combination to find.
Eric Sharp, former Marketing Director, Transonic Combustion, a Khosla Ventures and Venrock portfolio company
Meghan jumps right in and makes an immediate impact. She shows a deep level of thoughtfulness and originality – whether it’s crafting the right message, leveraging support from the investor world, spokesperson training, developing strategy, or handling all matters of media. In particular, her approach to media strategy is solid with careful, diligent research and alignment of corporate objectives with tactical recommendations.
Debora V. Thompson, Associate Professor of Marketing, McDonough School of Business, Georgetown University
Meghan's guest lectures enrich my Principles of Marketing class at Georgetown. She comes well prepared and shares the depth of orchestration involved in public relations campaigns that may not be so visible on the surface.
Meghan Roman is the founder and principal of Stonerose Advisors. From Silicon Valley to Washington DC, Meghan has designed and implemented PR campaigns for more than 30 start-ups, global corporations, and venture capital firms for more than a decade. Meghan has guided clients through every stage of growth and has led a number of companies through successful exits. Her clients have appeared in Bloomberg, CNBC, Financial Times, Forbes, Huffington Post, TechCrunch and The Wall Street Journal, gained recognition in popular social media and across the Web.
At Stonerose, Meghan serves as a communications advisor to New Atlantic Ventures (NAV.VC) and select companies in its portfolio. She has also been tapped as an expert resource by industry colleagues to collaboratively build and execute PR programs for NEA, Menlo Ventures and Venrock.
Prior to starting Stonerose, Meghan spent four years as a communications director at Horn Group, a San Francisco and New York-based agency specializing in public relations, interactive design, and social media. She was recruited to serve on the west-coast senior leadership team, providing client service and counsel to the firm on operational matters, growth strategies, business development and employee development. There, she created customized programs to help Silicon Valley-based venture-backed start ups raise and promote venture capital funding, manage merger and acquisition activity and litigation issues and introduce unprecedented technologies.
Previously, Meghan directed integrated marketing communications programs for HP, Adobe and Visa International at Burson-Marsteller. Earlier in her career she was with Applied Communications (acquired by UK-based Next Fifteen), where she represented PayPal, HP’s Linux division and Oracle’s applications business during their inception.
Meghan holds an MBA from the University of San Diego and a BSBA in Marketing and International Business, with a minor in Spanish, from Georgetown University. She has studied at the Universidad del Salvador in Buenos Aires, Argentina and University of Valencia in Spain. Given her personal interest in international affairs, she has had the opportunity to meet with foreign dignitaries from nearly two dozen countries at their embassies and diplomatic residences, through her role with the Women’s Diplomatic Series. As part of her commitment to academia, Meghan has served as a guest lecturer and supports business plan competitions at Georgetown University’s McDonough School of Business. She lives in Georgetown with her husband and son, in Washington DC.
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what we do.
Great public relations campaigns build awareness, credibility and engagement over time. Stonerose helps you capture what you stand for and identifies the right avenues to reach and influence your audience.
Explain what you do in 30 seconds or less and give your elevator pitch broad appeal. Stonerose does the heavy lifting to get you there.
Stonerose develops announcements, website content, case studies and other copy that are crisp and compelling to save your story from falling flat.
Coverage must be earned. Get the (unwritten) rules of engagement before you ever talk to a journalist. Stonerose shows you how to get in the door and on the road to coverage.
What you think may not be what the market thinks. Let us help you assess the lay of the land with perception audits, surveys and media trend reports before you start campaigning.
Negotiated well, underwriting an industry event gives you a powerful mix of marketing tools to own your brand and generate the right visibility. Stonerose navigates this often-complicated process on your behalf.
Let us help you make a strong first impression and establish a visual and verbal identity that stands the test of time.
Stonerose decodes the art and science of securing that coveted speaking role and helps you get ready to captivate the audience once you’re on stage.
Don’t sign on the dotted line without a second opinion. From designers to photographers, Stonerose helps you scope your program, evaluate the contenders and negotiate your way to the finish line.
You just raised capital, you’re about to make an acquisition or you reached a significant milestone that warrants attention. Stonerose works with you to package your news with credibility and ensure you make the most of your landmark moment.
The number of followers, likes and comments on your blog are not your only measuring stick. Stonerose helps you cut through this digital maze so your voice has impact. We identify the most strategic social channels and share counsel on striking the right, authentic tone.